Bob is the mythical globetrotter who calls nowhere home but is at ease anywhere. After travelling around the world from Chicago to Kathmandu and everywhere in between, Bob has developed refined taste when it comes to accommodation. His holy grail are places that blend the consistent quality of a hotel with the authentic flair and affordability of a host’s home. The problem is that these types of places are almost impossible to find. That’s why he decided to create his own category of exceptionally cool short-stay apartments that combine the best of both worlds. When you sleep with Bob, you always know what to expect: an awesome location in a handpicked neighbourhood, interiors created by local designers, and a commitment to sustainability. Although Bob is usually away trekking up a glacier or hitchhiking across a continent, his team of professional hospitality superheros is here for you day and night to make sure you have a 5-star stay. Welcome to Bob’s world!

Bob W’s apartments are the smartest alternative to hotels and random rentals. Every night is climate-neutral and double carbon offset. Get everything needed to live, work and play for as long as you want. Fully equipped kitchens, laundry, keyless access, fast WiFi, local gym access, 24/7 support, and regular professional cleaning – you name it. It is also possible to request early check-in and late check-out. When you stay with Bob, you’re getting an authentic taste of the local neighbourhood. This historic building in the Santo Spirito area was renovated in 2022. Each apartment is decked out with Italian furniture and includes details such as beautifully handpainted ceramics from Galleria Ponte Vecchio. Each apartment is powered by 100% renewable energy and has recycling, limited single-use plastic and biodegradable toiletries. Every night is climate-neutral and fully carbon offset.

You’ll be staying in the Santo Spirito district, which lies just southwest of the Arno River. This hip and vibrant area is a historical district near some of the city’s most iconic landmarks, yet feels off-the-beaten-path. Florence’s famed Ponte Vecchio bridge is just 100 metres away and other top attractions such as Palazzo Pitti, the Uffizi Gallery, and Basilica di Santa Croce di Firenze are nearby as well. Santo Spirito is known for its artsy, bohemian atmosphere, often hosting art workshops and exhibitions. The central piazza and surrounding narrow streets are full of artisan shops and plenty of trattorias and bottegas that are perfect for an alfresco brunch or evening apertivo.